Women’s Networking Group Digital Strategy & Web Development
- Spearheaded an overarching design brand strategy including logo,
style guide, messaging, and brand photography to encapsulate the
vision of a successful women’s networking group in Dallas, TX. The
contract included planning, designing, and developing the launch
of a membership-restricted website, strategically incorporating
features for subscription-managed content access, recurring
subscriptions, and event management/ticketing.
Medical Spa Website Redesign
- Contributed to a substantial increase in bookings, time on page,
and a reduction in bounce rate for a medical spa by designing and
developing an improved website that focused on a mobile-first
responsive website design.
Local Fashion Brand Inventory Tracking
- Implemented RFID Tag inventory strategy for a small brand
looking to grow through improved inventory accuracy and faster
count cycles